Creating a Children’s Booklet

The Islamic Center of Pittsburgh came to the School of Design asking for materials that addressed non-Muslim stereotypes of Muslim women for an audience of middle-school aged children.

After presenting our early sketches to the client and visting the Islamic center, we decided to create a small booklet that showed a day-in-the-life of a Muslim woman. We wanted to focus on her family and her job. Collage was chosen to allow us to quickly create a design that was visually sophisticated. During a few weeks of experimentation and talking with the client we came up with the story and layout. This was presented to a group of girls visiting the Islamic Center to verify that the images were working.

Booklet Spreads

The expectations of the audience were challenged through the interplay between the text and images. Although the text represents the voice of the a woman talking about the people and things in her life, her religion and her profession are first revealed through the images of her. Detailed View of Booklet Spreads